Visualization Technology turned to Stream when they needed to make their image guided surgical cart prototype into a viable product. We determined the optimal path to market was to use an off-the-shelf cart and add custom parts to high touch areas to create a semi-custom solution. This allowed them to start generating revenue, minimize risk, and gain key feedback to be incorporated into the next generation cart. Stream provided brand strategy, ergonomic studies, industrial design and mechanical engineering. For the future, we created concepts for a custom cart that could expand and contract based on customer needs. This gave them a roadmap moving forward as they incorporated user feedback from the quick path solution. Visualization Technology was purchased by GE Healthcare.