Touché Suture Tool   Strategic Product Planning, Ergonomic Studies, User Interface Research, Industrial Design, Mechanical Engineering   Objective Onux came to us with a revolutionary technology that could combine a grasper and suture tool into one device. We needed to make their technology usable: to understand the best way for surgeons to hold and control the tool.   Results We created a brand strategy for Onux as a manufacturer of innovative, high-end surgical products. We established a visual family identity so all their products are immediately recognizable, and then designed each one in depth. Touché is the first and flagship product. We identified 5 controls that needed to be placed at the surgeon’s fingertips, then through models and user interviews we designed a comfortable and intuitive suturing procedure.   It won an Innovation Award from the Society of Laparoendoscopic Surgeons. The strength of their brand led to the purchase of Onux by Davol, a market leader in laparoscopic surgical devices.