Start-ups are faced with a daunting task. They must develop their technology or their discovery into a product that people can use. Often the technology and the product are two very different things. It is easy to fall into the trap of wanting your product to be everything to all people, solve all problems, have all features. The perils of this attitude are that although the attempt is valiant, these extra features can be complicated to develop and have glitches that don’t work. This causes the whole product to fail or creates delays that miss the window for product launch. The hard part is separating the product’s essence from the extra desired features.
I learned this lesson the hard way, which is the way I seem to learn things best. It was 1987, and while an aspiring design student